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Unleashing the Power of Partnership: Benefits of Collaborating with an Open-Source Customer Data Platform Provider for Digital Agencies
In today’s digital age, data has become the driving force behind successful marketing strategies. Digital agencies, tasked with helping businesses optimize their marketing efforts, require reliable and efficient tools to harness the potential of customer data. This is where partnering with an open-source provider of a customer data platform (CDP) can make a remarkable difference.…
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Commercial vs Open Source version
Tracardi is a powerful customer journey automation tool that offers both an open-source version for internal use and a commercial version tailored for business purposes. In this article, we will delve into the unique features provided by the commercial version, which are designed to streamline customer engagement and optimize workflows. Tracardi’s commercial version provides an…
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The holy grail of customer journey automation
The customer journey is a critical aspect of any business. From the moment a potential customer lands on a website to the point of sale, businesses must ensure that they are providing a seamless and personalized experience. One common pain point for e-commerce businesses is customers abandoning their shopping carts without completing a purchase. This…
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Why Generative AI needs automation?
Business need a proper way to automate AI Image by wirestock on Freepik Artificial Intelligence (AI) has been a buzzword for several years now, and with good reason. AI technology is rapidly advancing, and businesses are beginning to realize the enormous potential it has for streamlining operations, improving customer experiences, and enhancing productivity. However, AI…
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Celebrating a Bright Future for CDPs
The global customer data platform (CDP) market is expected to reach a value of $7.09 billion by 2028, with a CAGR of 25.4% from 2022 to 2028. The main drivers for CDP adoption are improving customer retention (43%), boosting revenue (42%), and reducing costs (28%). Salesforce and Oracle’s Fusion Middleware are currently holding a significant…
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Introducing Version 0.7.4: Your Software Just Got another Upgrade!
We are thrilled to release the new version 0.7.4 of our software, packed with exciting new features and improvements! Some highlights include: Plugins for Google Analytics 4, Github, and Discord, as well as a new “if” plugin Upgrade to node v18.12.1 Caching improvements for event source configuration, event validation schema, and event tagging schema GUI…
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7 Trends in Customer Data Platforms for the year 2023
1. Increased integration of CDPs with other technologies such as CRM systems and marketing automation platforms to provide a more holistic view of customer data and inform decision-making.2. A greater focus on data quality, including sourcing and reliability of data, as well as compliance with consent and data retention laws.3. The use of artificial intelligence…
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Getting started with TRACARDI installation
Installation of Tracardi is quite straight forward. The easiest way to run Tracardi is to run it as a docker container. The best source of information on how to install Tracardi is our documentation: Open source installation – https://tracardi.github.io/documentation/latest/installation/opensource/ Commercial installation – https://tracardi.github.io/documentation/latest/installation/commercial/
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TRACARDI is your next Customer Data Platform
Data is the single most important resource in every industry and business. Companies use the data for strategic planning, product development and marketing, customer relationship management, as well as for making decisions. I am showcasing the usage of TRACARDI Customer Data Platform. How it can be used to collect insights about the customers. How your…
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