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Why AI Memory Is So Hard to Build
I’ve spent the past eight months deep in the trenches of AI memory systems. What started as a straightforward engineering challenge—”just make the AI remember things”—has revealed itself to be one of the most philosophically complex problems in artificial intelligence. Every solution I’ve tried has exposed new layers of difficulty, and every breakthrough has been…
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Why AI Needs External Memory
Understanding AI’s Forgetting Problem Imagine having a conversation with someone who can only remember the last few minutes of what you’ve said. Every time your chat gets too long, they forget the beginning entirely. This is essentially how today’s artificial intelligence systems work -and it’s a bigger problem than most people realize. How AI Tries…
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LLM Context Is Not Enough
Why We Need Dynamic Conversational Memory As large language models (LLMs) continue to evolve, we are beginning to discover the limitations of context windows and static memory systems. One of the biggest challenges is that simply stuffing more context into a model doesn’t necessarily lead to better performance or more meaningful interactions—especially over long conversations.…
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How to Make Them Coming Back?
The Product-First Path to Customer Retention Picture this: You’ve built the perfect retention machine. Your email sequences are flawless, your loyalty program is generous, and your customer data platform knows exactly when someone last opened your app. Yet customers keep churning. Sound familiar? Here’s the uncomfortable truth most retention guides won’t tell you: you can’t…
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Failed Promise of Customer Journey Mapping
How Customer Journey Mapping Failed Its Promises in Multi-Product Sales Customer journey mapping was once hailed as a powerful tool for improving customer experience and driving growth. It promised to make businesses customer-centric by helping them understand every step their customers take—from awareness to loyalty. Companies expected clearer insights, better engagement, and smarter prioritization of…
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Cloud Gods Now Own Your Cloud Company
On February 26, 2025, Amazon made a subtle but important move: Kindle users could no longer download and back up their eBooks to their computers. Access to purchased books was now limited to the Kindle app or device. Around the same time, Amazon updated its store language — users weren’t buying books, they were buying…
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Event Sourcing as the Backbone of AI Memory
Learning from How the Human Mind Works We’re starting an exciting new project called AirRembr. Its goal? To build an AI memory system that actually remembers things the way you need it to—not just random data, but useful, meaningful memory. Here’s why this matters: As AI becomes a bigger part of business operations, we’ve noticed…
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Why Tracardi is the Best Option for Building Your Own CDP
Building a Customer Data Platform (CDP) from scratch is a massive undertaking—one that many companies underestimate. It involves not just the technical aspect of collecting and storing data, but also the intricate challenges of profile identification, merging, orchestration, and distributed processing. At Tracardi, we know firsthand how challenging this journey can be, because we’ve done…
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Tracardi News Integrated into Platform
Hello Tracardi Community, We’re introducing Tracardi News — a new feature to help keep you up-to-date with the latest updates and improvements on the platform. You can now click the bell icon in the upper-right corner of your dashboard to see all recent updates at a glance. This includes new features, bug fixes, and tools…
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