- The global customer data platform (CDP) market is expected to reach a value of $7.09 billion by 2028, with a CAGR of 25.4% from 2022 to 2028.
- The main drivers for CDP adoption are improving customer retention (43%), boosting revenue (42%), and reducing costs (28%).
- Salesforce and Oracle’s Fusion Middleware are currently holding a significant share of the global CDP market.
- Customer data management platforms (CDMPs) provide a central repository for customer information and can be used for fraud detection.
- Rapid growth in digital businesses is driving the CDP market, with the number of digital businesses increasing almost 400% from 2018 to 2023.
Join the users of CDP systems, install Tracardi for free.
Tracardi is a customer data platform that helps businesses unify, structure, and integrate their customer data to create personalized, seamless experiences for their customers. With Tracardi, you can reuse your current infrastructure and seamlessly integrate with your internal systems, all while building a loyal customer base and scaling your e-commerce easily. Tracardi is also open source, allowing you to stay open to all the tools available on the internet and easily connect with social media networks. With Tracardi, you can enhance the customer experience with relevant, timely targeting and messaging, product recommendations, reminders, and more.