Composable,
Open-Source,
Customer Data Platform
for your Business
Customer Data Platform that will not drain your budget.
Why Customer Data Platform (CDP)?
Unlock deeper customer insights and drive personalized engagement
- Data Silos: A CDP breaks down data silos by unifying customer data from multiple sources into a single, accessible platform.
- Fragmented Customer Profiles: It creates a comprehensive view of each customer by merging data points from across touchpoints, allowing for personalized interactions.
- Ineffective Marketing Campaigns: With a CDP, marketers can leverage unified data for targeted campaigns, improving relevance and effectiveness.
- Data Accessibility for Teams: A CDP makes customer data accessible to different teams like marketing, sales, and support, enhancing collaboration and decision-making.
- Real-Time Customer Engagement: It enables real-time data collection and processing, allowing businesses to respond instantly to customer behavior and needs.
Why Tracardi?
Tracardi excels as a Customer Data Platform due to its flexibility, real-time data processing, and extensive plugin options that allow businesses to easily customize workflows.
It efficiently merges customer profiles across multiple channels, ensuring a unified view of each customer. Tracardi’s multi-tenant support and optimized resource use offer cost savings for larger organizations.
Its open-source nature ensures transparency and allows for continuous improvement, making it highly adaptable to various business needs.
I’m CTO, now tell me WHY?
For every company
Affordable
Customer Data Platforms (CDPs) are typically known for being expensive. However, Tracardi is designed to be affordable (flat fee), offering powerful features without the hefty price tag.
Open-source, API First
Seamless Integration
Tracardi is open for integration and ready to connect with your existing company infrastructure. It offers flexibility to fit smoothly into your tech stack and is designed to be quick and easy to install.
Extend
Automate with No Code
No in-house developers? No problem. Tracardi can be integrated and run without writing a single line of code, making it accessible to businesses of all sizes and technical capabilities
How it works ?
Step 1: Contact Us
Book or schedule an online meeting with us, and we will showcase all the features of Tracardi.
Step 2: Try It Out
Install the demo or Proof of Concept version to see Tracardi in action. It’s open-source, so you can even install it yourself if you wish!
Step 3: Make a Contract & Run Production
Once you’re satisfied, make a contract with us and launch the production version of Tracardi to fully benefit from all its features.
HOW WE CAN HELP YOU?
What our clients think about us now
“
The secret to delivering a great customer experience is shifting your focus from
simply serving your customers, to engaging with them in a seamless way.
“
Only open-source Customer Data Platform that worked for us.
“Before Tracardi, we tried multiple on-premise open-source CDPs, but none of them met our needs. Finally, we found Tracardi—a fully customizable solution that makes us feel empowered and in control.”
Alex Harper
Chief Technology Officer
Tracardi helps us keep a single customer record.
“We had been struggling to keep customer data synchronized across all sources. Now, thanks to Tracardi, we have a 360-degree view of our customers in one place, which has accelerated our conversion rates.”
Emma Collins
Chief Marketing Officer
Questions and answers
1
Is it free product?
Yes Tracardi has two versions: Free open-source and Paid Commercial
2
How Tracardi works?
Tracardi is fueled by events from sources such as mobile apps, web services, CRMs, e-commerce shops, CSV files and API integrations. The software unifies all the data formats into one and orchestrates information about your customers to other systems such as AI product referral systems, or interact with the user directly via micro front-ends.
3
Can I integrate it with legacy webpage?
Sure. Integration is as simple as pasting a JavaScript code.
How Tracardi collects data?
From Web Site
Tracardi collects data from websites by embedding a JavaScript snippet that captures various user interactions and sends them as events to the Tracardi server. This data includes details about the user’s actions, such as page views, clicks, form submissions, and other behaviors. Each event is enriched with contextual information like the user’s IP address, browser type, and device information. Tracardi then processes these events in real-time, associating them with user profiles and sessions to build a comprehensive view of user interactions. This allows businesses to track customer journeys, segment audiences, and personalize user experiences based on the collected data.
From Queues or Any Other system
Tracardi can collect data from any system that have a webook, queue like kafka or database.
Get in touch
want to learn more
Check our latest articles
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Why Tracardi is the Best Option for Building Your Own CDP
Building a Customer Data Platform (CDP) from scratch is a massive undertaking—one that many companies underestimate. It involves not just the technical aspect of collecting and storing data, but also the intricate challenges of profile identification, merging, orchestration, and distributed processing. At Tracardi, we know firsthand how challenging this journey can be, because we’ve done…
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Tracardi News Integrated into Platform
Hello Tracardi Community, We’re introducing Tracardi News — a new feature to help keep you up-to-date with the latest updates and improvements on the platform. You can now click the bell icon in the upper-right corner of your dashboard to see all recent updates at a glance. This includes new features, bug fixes, and tools…
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🌟 Join Our Biweekly Office Hours on YouTube
Can you believe it? It’s been six fantastic months since we launched our biweekly Office Hours on YouTube, and we’re thrilled by the incredible community that has flourished around these sessions. Whether you’re a seasoned professional or just beginning your journey in the realm of Customer Data Platforms, our Office Hours have evolved into a…
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🎉 Finally version 1.0.0 🎉
🎉🎉🎉 We are excited to announce the release of Tracardi version 1.0.0! 🚀 As Tracardi steadily becomes the number one open-source solution for a Customer Data Platform (CDP), we continue to strive towards our vision of delivering a comprehensive CDP that meets the extensive needs of large enterprises.Tracardi 1.0.0 introduces a range of exciting new…
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The Future of MarTech: Trends and Implications
The marketing technology (MarTech) landscape is evolving at a rapid pace, driven by advancements in data collection, automation, artificial intelligence (AI), and personalization. These trends are not just reshaping the tools and platforms we use but are fundamentally altering the roles and skills required of marketers. In this article, we will explore the main trends…
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🎉 Version 0.9.0 released 🎉
Tracardi, a leading name in open-source customer data platforms, proudly announces the release of its latest version, 0.9.0. This update introduces significant enhancements, including a new GUI dark theme, optimized data storage solutions, and a streamlined deployment process, marking a substantial leap forward in performance and usability. Key Features and Improvements in Tracardi 0.9.0: About…
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Not sure if Tracardi is the right fit for you?
Join our Office Hours on YouTube,
where we’ll answer all your questions and help you explore the possibilities!