Business need a proper way to automate AI
Image by wirestock on Freepik
Artificial Intelligence (AI) has been a buzzword for several years now, and with good reason. AI technology is rapidly advancing, and businesses are beginning to realize the enormous potential it has for streamlining operations, improving customer experiences, and enhancing productivity. However, AI alone is not enough. To truly maximize its potential, businesses need to combine it with automation. In this article, we will explore why AI needs automation in business processes.
AI needs data
One of the key reasons why automation is necessary for AI is access to customer data. In order to generate personalized content, AI systems need real-time access to customer data, including segmentation and enhancement capabilities. For instance, Tracardi, a system that has direct access to customer data, can generate personalized content at every step of the customer journey. Unlike other automation systems like Zappier, Tracardi’s powerful workflow automation allows it to create messaging at the right time, depending on the customer’s history.
Automation also allows businesses to save AI-generated content in customer profiles, making it easier to segment customers for future marketing campaigns or information delivery.
AI Automation Examples
Let’s take a look at some examples of how AI and automation can work together to improve business processes. With the help of customer purchase history and a chatbot like ChatGPT, a business can generate personalized ads on the fly. The AI system can predict the customer’s next purchase category, making it easier to suggest relevant products.
Additionally, an AI system with access to the customer journey automation can personalize the user experience. If the system detects that a customer is having difficulty with a particular process, it can generate an email explaining how to resolve the issue. The generated message can be different each time and can vary based on the customer’s situation and history.
AI and automation can also be used to generate a list of substitute or complementary products for customers to consider. Using a service like Synthesia, businesses can generate personalized videos explaining issues that customers are having. The videos can be customized to address the customer’s specific needs, enhancing their experience.
Data enhancement is your friend
Another important aspect of automation in business processes is data enhancement. This is where generative AI can really shine, by enhancing existing data in real-time to generate personalized customer content. For example, let’s say a customer contacts customer service and is waiting for a taxi, but the taxi is late and it’s raining in their location. The system can check the weather in the customer’s location and generate a personalized message with apologies and possibly even compensation for the inconvenience. By combining external data with generative AI, businesses can create a more personalized and efficient customer experience. The possibilities for using generative AI in automation and data enhancement are endless, and businesses that leverage this technology will have a significant advantage over those that do not.
Furthermore, businesses can use AI to determine customer emotions when they reach out for support. Based on the customer’s sentiment, the system can prioritize customer service and find an appropriate solution. This helps to improve the customer experience, as customers feel heard and valued.
Internal data can help with customer service
Finally, businesses can use AI to comb through their internal resources and provide answers to customer inquiries. By combining customer questions with internal documents, AI systems can find the best answer to the customer’s issue. This not only saves time for the business but also enhances the customer experience by providing quick and accurate solutions.
In conclusion, the potential of generative AI in business processes can only be fully utilized when it is connected with customer data, external systems, and proper automation. By leveraging the power of generative AI, businesses can generate personalized customer content in real-time, predict customer behavior, and enhance existing data to create a more efficient and personalized customer experience. However, it is important to remember that AI without the proper automation and access to customer data is just another tool. Therefore, businesses that prioritize automation, data enhancement, and customer experience will have a significant advantage over those that do not. With the right tools and strategies, businesses can fully harness the potential of generative AI to stay ahead of the competition and provide their customers with a truly unique and personalized experience.
Leave a Reply